Example Workshop Outline
Goal of the workshop
- Get participants comfortable conducting real customer interviews
- Teach the structure of a great interview
- Learn tactics to go beyond surface-level answers and reveal unknown problems and unmet needs
- Shift the mindset from "interview script" to "interview master"
Who it's for
Founders and product teams who want to run customer interviews that actually surface real problems, instead of validating what they already believe.
Schedule (3 hours)
|
Topic |
Form |
| 09:00 - 09:10 |
Intro |
Simple overview |
| 09:10 - 09:25 |
The Nature of Problems |
Socratic conversation |
| 09:25 - 10:30 |
Practicing Problem Interviews |
Interactive exercises |
| 10:30 - 10:40 |
Break |
Coffee |
| 10:40 - 11:40 |
Practicing Switching Interviews |
Interactive exercises |
| 11:40 - 12:00 |
Debrief |
Plenary roundoff + Q&A |
What participants learn
- What good problems and jobs-to-be-done actually are
- The difference between problem interviews and switching interviews
- Tactics to dig out deeper, more honest information
- Common pitfalls that lead to misleading answers
What participants take home
- A cheatsheet with all tactics and frameworks used in the workshop
- Access to the Ultimate Interview Guide chapters (1 year premium access, Dr. Market Fit Substack)
- Curated further reading: books, podcasts, articles