Example Workshop Outline
Goal of the workshop
- Help founders with early traction sanity check their go-to-market
- Challenge assumptions about the startup with an outside, critical view
- Give a practical framework to evaluate product-market fit and GTM
- Identify the weak spots in current PMFit & GTM before they become expensive mistakes
Who it's for
Founders who already have some traction and want a rigorous outside check on whether their PMFit and go-to-market actually hold up.
Schedule (3 hours)
|
Topic |
Form |
| 09:00 - 09:25 |
PMFit & the risks of premature scaling |
Mini lecture |
| 09:25 - 10:15 |
Mapping the market fit |
Interactive exercises |
| 10:15 - 10:25 |
Break |
Coffee |
| 10:25 - 11:30 |
Evaluating the GTM |
Interactive exercises |
| 11:30 - 12:00 |
Identifying concrete next steps |
Plenary roundoff + Q&A |
What participants learn
- Key terms: PMFit, GTM, ICP & Beachhead 101
- Frameworks to map market fit and evaluate go-to-market
What participants take home
- All tactics and frameworks used in the workshop
- 1 year free premium access to Dr. Market Fit Substack
This is an example outline. Format, length, and depth are tailored to each group — get in touch to discuss your setup.